Your niche isn't plucked from thin air. It's built from two halves: who you are as a founder and what your clients genuinely need. This post walks you through finding both and putting them together.

Most niching advice tells you to pick an industry and get specific. But that's only half the story. The right niche fits you as a founder and your clients. When it only serves one side, something breaks. This post explores why both matter.

You’ll learn why niching isn’t limiting, but liberating, and how carving out a small, specific “pond” can lead to bigger results and more satisfaction than trying to appeal to everyone