Not Your Average Business Coach.
I've built businesses for 25+ years. I've also hit rock bottom. I know both sides of the story, which is why I can guide you through yours.
From Stuck to Strategic: How I Help Visionary Founders Break Free and Build What They Actually Want
You're stuck in a business that's "fine."
It pays the bills. It looks good on paper. But it doesn't feel like yours.
Maybe you're working with clients you don't actually like, saying yes to projects that drain you, daydreaming about a different version of success while staying stuck in the "shoulds."
Or maybe you know exactly what you want to build- you can see it so clearly- but you can't figure out how to get from here to there.
I know that place. I've been there too.
I'm Becky Benfield-Humberstone, business coach, strategist, author, artist, and host of A Quietly Disruptive Business podcast.
I help quietlydisruptive founders and visionary solopreneurs build the business you actually want, not the one you fell into, outgrew, or feel stuck inside.
Through 1:1 coaching filled with soulful strategy, support, and accountability, we work on what you actually need: building confidence, creating clarity, and taking strategic action toward a business that feels aligned, fulfilling, and unmistakably yours.
But here's why I can help you:
I've lived both sides of this story.
At 16, I launched my first business. For 18 years, I boldly built: record labels, skateboard brands, a model horse empire (yes, really), crowdfunded ventures, international festivals. I knew how to be quietly disruptive.
Then at 27, I got married. I stood at the altar knowing I should run, but I'd bought the fairy tale. The switch flipped. I started conforming, doing what I thought I "should" do instead of what I wanted. I became a follower instead of a leader in my own life.
For years, I lost myself completely. In my business too. I was working with clients I didn't like, on projects I didn't want, in a permanently overwhelmed state that I tolerated just to survive. I turned green with envy watching others build what I craved, while I stayed stuck in "shoulds," pushing aside dreams I told myself I'd get to eventually.
At 38, everything fell apart. A two-year family court battle: 15 hearings, representing myself against barristers while fighting for my daughter and navigating domestic abuse. I was in pure survival mode, still working because bills needed paying, but everything was reactive.
My breaking point came in the middle of it all. I'd just delivered a massive project (brand strategy, design, copywriting, website) then the client decided to rename the brand. Everything had to be done again.
On the outside, I did the redesigns without questioning. Inside, everything cracked open.
I realised I was building their vision, not mine. I kept pushing aside everything I wanted for clients who constantly overlooked me.
That moment taught me something I now help my clients with: when you're not showing up for yourself, you can't show up for your vision.
Rock bottom became my catalyst
In the last few of years, I started rebuilding, not by following someone else's path, but by reclaiming mine. I learned to trust my instincts again. To say yes to everything I actually wanted to be: business coach, mentor, consultant, writer, artist. Not one lane. All of it.
I found my way back to being quietly disruptive, this time intentionally.
That's why I can help you.
I have the map because I've walked the entire journey. I've been boldly myself. I've lost that completely. I've hit rock bottom. I've clawed my way back.
I know what it's like to build with confidence and what it's like to doubt every decision. I know what it's like to have a vision and what it's like to forget what you even wanted. I know what it's like to trust yourself and what it's like to stop believing in your own judgment.
This is why I can help visionary founders who are stuck. Not because I have a magic framework, but because I've lived both sides.
Here's how we work together:
Through 1:1 coaching, we strip away the "shoulds" and reconnect with what you truly want. We remove what's no longer serving you and handcraft a business that feels as good as it looks-yours, not built from someone else's template.
Weekly or bi-weekly calls with unlimited support between sessions. We cover branding, positioning, marketing, strategy, business development- whatever needs attention. No cookie-cutter frameworks, just partnership around your vision.
My work isn't about hype or hustle. It's about intention. Building something bold and meaningful from the inside out.
I believe your business should support your life, fuel your creativity, and reflect exactly who you are. I stand for having the business you REALLY want, and I lead by example.
Over 25 years of business experience taught me how to build. Eight years of being lost taught me how to guide others back.
So if you're at a pivot point, standing on the edge of what's next, feeling stuck in a business that's "fine" but doesn't feel like yours, I'd be honoured to walk alongside you.
You bring the vision. I'll bring the strategy, soul, and support.
The business you're dreaming of? Let's make it real.
Onwards and Upwards,
“Becky is one of the most driven, passionate, and credible business person I have ever encountered. Imbued with a creative streak a mile wide, and a natural entrepreneurial spirit, Becky is an asset to any organisation or project.”
- Fraser McCallum, Imperial War Museums
Why I Do What I Do
My Vision & Mission
I'm here to be the living example of what's possible when you stop playing small and start building the life and business you actually want. My mission is simple: to show you that your dreams aren't just wishes…they're blueprints. And when you're brave enough to follow them, everything changes.
Why This Really Matters
Businesses aren't just revenue streams. They're the backbone of communities and economies. They create jobs, solve problems, and have the power to do incredible good in the world. But what breaks my heart is that I've watched too many talented entrepreneurs with brilliant ideas build their businesses the wrong way and fail. Not because they weren't capable, but because they didn't have the right guidance, strategy, or support.
It's a waste of talent. A waste of possibility. And it doesn't have to be that way.
When you succeed, you don't just transform your own life, you inspire others. You prove what's possible. You become the example for your family, your community, and everyone watching. That ripple effect? That's what drives me.
Who I Work With
I work with Quietly Disruptive founders, ambitious entrepreneurs and business owners, who know they're capable of more but feel stuck, overwhelmed, or unsure of the next step. You're ready to stop second-guessing yourself and start building something that matters, with courage, clarity, and a plan that actually works.
“A new fire lit within my soul! The moment things changed for me was when I got on a call with Becky! I was stuck in a rut and had a mental block where I had a lack of creativity! After my call with Becky I had a new game plan with so many ideas to implement and I could choose the ones which worked best for my brand! Since then I've got a new fire within me and motivation to work hard on my business.”
- Scott Staines
A lifetime of Quiet Disrupting expertise
My career (so far!) is like a great mix tape- one that has a few classics and some eclectic choices. My highlights so far include:
2001- Started Utterly Horses, a model horse company aged 16
2003- Running the world’s first online review site, PocketPCLife, for iPAQs and writing for magazines
2004- Starting sister companies, Utterlychaos (a wargaming miniatures company), Devilball (a skateboard Clothing Brand) and Pheo Records (a record label).
2009- Started Utterlysaurus, a business specialising in models of dinosaurs.
2012- Hosted the UK’s first model horse festival (convention) in Newmarket, attracting thousands of visitors from all over the globe. We had events in 2013 and 2014 too.
2014- Successfully crowdfunded a new venture, Copperfox Model Horses, a manufacturer and retailer of models of British breeds of horses.
2017- Sold Copperfox Model Horses to new owners
2017- In need of rest after nearly 20 years of model horses, I joined the IWM Duxford as a retail assistant, rising to Assistant Manager a couple of years later.
2020- During lockdown, the siren call of entrepreneurship called me back, and I became a Virtual Assistant, specialising in content creation, copywriting and social media management.
2020- Self-published my first children’s book, and then officially published (in hardback no less) by Imperial War Museums.
2022- Pivoting to specialise in a subject close to my heart, Branding, and supporting clients through Brand Strategy and Brand Consultancy.
2024- Stepping into the business I really wanted and saying yes to everything on my wishlist, utilising all my expertise, experience and knowledge from the past 20+ years.
Below are some pictures from many of the above adventures:
Climbing Kili
Copperfox Model Horses
Bobsledding
Skeleton Bobsledding
At Fortnum and Mason with other female entrepreneurs
Double Marathon in the Sahara
Copperfox Model Horses
Crowdfunding Copperfox Model Horses
Copperfox Model Horses
Copperfox Model Horses
Copperfox Model Horses in the Telegraph
Copperfox Model Horses Range
Utterly Horses
Utterly Horses Hullabaloo
Utterly Horses
Utterlysaurus
Copperfox Model Horses Merch
EveryWoman Project
9 Weird and Wonderful Facts about Becky:
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I brainstorm, plan, and write everything long-hand on paper with a fountain pen before typing it up on my trusty iMac. You’ll find me working anywhere and everywhere: in a forest, a local café, in the vegetable patch, never without my pen sidekick and notebook.
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I live in the rural Essex countryside (around 1 hour from London) with my 13-year-old daughter, who is also a writer. She cunningly convinced me to illustrate her children’s book, which is rapidly turning into a 12-part series.
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I have a serious notebook habit—they’re like chocolate—and am a serial collector of books in need of a home. Vintage books (over 100 years old) are my weakness. I feel sorry for them. My library is a retirement home for old books.
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I listen to film soundtracks or classical music when I’m writing, even going so far as to confess that I have different albums for different stages of writing. For first drafts, I use anything by Hans Zimmer, Ludwig Göransson, or James Newton Howard. For editing and finessing, I use scores by Henry Jackson, Alan Silvestri, and Daniel Pemberton.
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I’m a big comic book fan and would happily join the Avengers if they asked me (although, on second thoughts, I don’t have a cool costume yet. I think I’d look awesome in a cape).
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Looking at me, you’d never guess that I’ve completed 3 London Marathons, been skeleton bobsledding, abseiled down the Orbit, walked on fire, skydived, climbed a few mountains (including Kili), and completed a double back-to-back marathon in the Sahara Desert. Appearances can be deceiving.
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Being a foodie and passionate cook, you’ll find me in the kitchen, whipping up homemade prawn Gyozas or creating a Katsu Curry. I also make a mean Sticky Toffee Pudding. Dinner is an occasion at my house, and you’re welcome anytime.
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I left school at 16 to start my own business, Utterly Horses, a niche business selling model horses and equine-themed gifts to customers all over the globe. Utterly Horses was the largest model horse stockist in Europe, retailing a range of over 2,500 items to a customer base of over 50,000 people. Movie launches, high-profile clients, and exhibitions all over the world. We did it all and had a blast.
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Utterly Horses evolved into Copperfox Model Horses, a business that manufactured its own range of models for a worldwide audience. Copperfox Models were crafted from plastic and then painted intricately by hand, using the skills of painters at our factory in China. I stepped away from the world of Model Horses in 2018, seeking a new challenge, with Copperfox Model Horses being re-homed with new owners in the USA who are currently writing the next chapters of its story.
“A jack of all trades is a master of none, but still always better than a master of one.”
- The full quote by Robert Greene about William Shakespeare

