
The support you need to move the dream to done

Your vision deserves more than generic advice.
That’s why my coaching is designed to give you
exactly what you need, when you need it.

My coaching isn’t a 10-step program. It’s designed around you, you vision, and your business.
It’s bi-weekly or weekly coaching calls. You decide the pace, the focus, the timing. Every call is about what matters most to you right now, not what a template says you “should” be doing.
It’s unlimited support via WhatsApp and email, for ideas, questions, feedback, or last-minute inspiration. You’ll never be left wondering what to do next. I’m here in real time, helping you move forward, step by step.
It’s personalised feedback, advice, and guidance on anything that matters in your business: copy, plans, ideas, strategy, or even the stuff you didn’t know you needed to think about. Every recommendation is tailored to you, your goals, and your vision.
It’s joining you on the journey, shoulder to shoulder, side by side. It’s not about dumping workbooks on your desk or telling you to figure it out on your own. We move together, tackle challenges together, and celebrate wins together.
It’s everything you need, when you need it, to take your dream out of that notebook and get it done in your own unique way, on your terms.
“Becky has been a delight to work with, it's very clear she has a strong work ethic and values integrity. She is personable, incredibly helpful and generous with her time. She takes the time to listen and understand, as well as helps you create clarity with what you offer and to whom.”
-Jennifer Evans, Life Coach

The Business Artisan Approach
This is my signature coaching process, shaped by years of creative entrepreneurship, brand building, and business reinvention. It’s not a 10-step funnel, nor a hustle-heavy playbook.
It’s a handcrafted, bespoke, person-first approach to building a business with heart, soul, and personality. A business built with intention, quiet power, and a fingerprint that’s unmistakably yours. In short: a business on your terms.
Here’s what it helps you do:
Reconnect with the business you’re truly meant to build, not the on you ended up with
Map the next chapter, including offers, messaging, and structure, from the inside out.
Untangle old patterns, fears, and “shoulds” that have been holding you back.
Build aligned visibility and marketing that feels authentic, not cringe-worthy.
Step into your quietly disruptive power and run your business with clarity and confidence.
This isn’t plug-and-play coaching. It’s handcrafted, like your business deserves to be. Expect real conversations, honest strategy, and space to remember what you’re really here to create.
Together, we’ll walk through three distinct phases to take you from “this kind of works” to “this feels right.”
Stage One:
Aspire
This is where we strip away the “shoulds” and “coulds” and focus on what you actually want. Whether it’s a particular lifestyle, income level, or respected reputation, or all three, we look at where you are, where you want to go, and what’s standing in the way. Here, we give yourself permission to embrace a bold vision for life-changing results.
In this stage, you’ll:
Gain crystal-clear clarity on your vision and goals, not the ones you’ve inherited or been told you should want.
Understand why your vision matters and what gets you out of bed on the tough days, not just the Instagram-worthy ones.
Build confidence in your abilities and learning to trust your instincts over anyone else’s playbook.
Develop a clear, actionable path forward, one that feels spacious, sustainable, and unmistakably yours.
Stage Two:
Align
This stage is like a full business renovation. Together, we’ll examine your business and strip out what no longer serves you like the services you don’t enjoy, offers you don’t want to sell, and clients you’d rather not work with. Then we’ll weave in everything that truly matters.
During this stage, you’ll:
Gain clarity on your brand’s identity and purpose, so your message matches your mission.
Deeply understand your clients and their needs so you can create offers or products that speak to their hearts, not just their wallets.
Celebrate what makes your business unique. No more diluting your magic to fit in.
Align fully with your aspirations and vision instead of shrinking to meet someone else’s version of success.
Release clients, services, or systems that don’t fit making space for what truly does.
Step Three:
Artisan:
In this final stage, we breathe life back into your business, handcrafting a business that feels as good as it looks. Forget trying to shout over the noise — instead, become the beacon your ideal clients naturally flock to. My Business Artisan Approach focuses on the details that make a lasting impact, building a business that feels like home: organic, welcoming, and unmistakably real.
During this phase, you’ll:
Have a clear roadmap of next steps. No more wondering what to do… you’ll know.
Develop an authentic marketing plan based upon conversations, not funnels.
Craft content and copy your clients love that sounds like you, not a marketing robot.
Embed the Business Artisan Approach so everything you create feels intentional, hand-crafted, and true to you.
Feel authentically yourself, finally letting go of that “performing professionalism.”
Approach sales with ease and comfort using language that invites, not pressures
What Coaching with me Looks Like:
Focussed 1:1 coaching sessions
Choose bi-weekly or weekly calls, focussed on what you need. Every coaching session focuses on what matters most to you right now, and what you need to move you forward.
Side-by-side, step-by-step support
I’m not going to send you loads of workbooks and leave you to figure it out alone. We tackle challenges, take action, and celebrate wins together. I’m with you every step of the journey.
Unlimited support between sessions
via WhatsApp and email. My inbox is always open. Ask for advice, send me a query, or ping me a document for review. Whatever you need, I’m here to support you.
Personalised guidance and feedback
On anything that moves your business forward: copy, plans, strategies, ideas, or even the things you didn’t know you needed to think about (like how do you set up that podcast?) It’s coaching bespoke to you, your business and your vision.
Curious if it’s the right fit for you? Book a free call.
No pressure, just a proper conversation to explore your needs and how I can help you build the business you actually want.
“Life is very short, and we all have dreams there to guide us to a fulfilled life, full of doing the things we love and bring joy. The key is to be brave and bold enough to embrace them.”
-Becky Benfield-Humberstone

Try my coaching
A complimentary 60-minute session. No pressure, no pitch.
Nothing gets results faster than 1:1 private business coaching. In a Quiet Breakthrough Session, we focus entirely on your business, uncovering your unique vision and mapping the first steps to bring it to life, without the overwhelm or guesswork.
This complimentary 60-minute session is my gift to you. No awkward sales pitch, no commitment, just clarity, insight, and momentum.
On this call, you’ll:
Gain honest insight into what’s holding you back
Identify one clear next step forward
Experience what it’s like to have a coach in your corner
Whatever you need to get moving, we’ll find it together. This call is a safe, supportive space to untangle your vision and take confident action.
“Our museum has contracted Becky to undertake work for us on a number of occasions and we are always delighted with the results! With Becky’s help, we refreshed our website and social media channels and the vastly increased engagement has resulted in increased visits and interest. We could not have set the ball rolling on our plans to become a truly sustainable museum without Becky’s help. We would highly recommend Becky and hope to work with her again in future.”
— The Farmland Museum and Denny Abbey
