Build the Business You Actually Want
No fluff. No formulas. Just bold, bespoke Business Coaching for founders who want more than a blueprint.
Build the business you meant to create.
Not just the one you ended up with.
You’ve built something. The offers, the income, the clients, they’re all there. But deep down? Something feels off. It’s like you and your business are not on the same page.
Maybe your business looks great on paper, but doesn’t feel great in your body.
Maybe it’s running but just not in the direction you want.
Maybe you’re quietly successful, but you’re craving something more honest, more you.
That’s where I come in.
With 20+ years in creative entrepreneurship, branding, and soul-driven strategy, I help quietly disruptive founders untangle the “shoulds,” rediscover their vision, and rebuild the business they actually want through 1:1 bespoke business coaching.
This work isn’t about louder marketing, flashier funnels, or copy-paste blueprints.It’s about clarity, intention, and building something sustainable, successful, and unmistakably yours.
If you’re standing at the edge of what was, and ready for what’s next, let’s build the business that fits you now, together.
“Becky has been a delight to work with, it's very clear she has a strong work ethic and values integrity. She is personable, incredibly helpful and generous with her time. She takes the time to listen and understand, as well as helps you create clarity with what you offer and to whom.”
-Jennifer Evans, Life Coach
The Business Artisan Approach
This is my signature coaching process, shaped by years of creative entrepreneurship, brand building, and business reinvention. It’s not a 10-step funnel nor is it a hustle-heavy playbook.
It’s a handcrafted, bespoke, person-first approach to building a business with heart, soul, and oodles of personality. It’s about creating a business with intention, a quiet sense of power and being uniquely distinctive as a fingerprint. It’s about building a business on your terms, for you.
This approach helps you to:
Reconnect with the business you’re meant to build (not just maintain)
Map the next chapter, including offers, messaging, and structure, from the inside out
Untangle old patterns, fears and “shoulds” that are keeping you small
Build aligned visibility and marketing that doesn’t make you cringe
Step into your quietly distruptive power, and run your business with clarity and confidence
This isn’t plug and play coaching. It’s handcrafted like your business deserves to be. It’s an approach that values real conversations, honest strategy, and space to remember what you're really here to create.
Together, we’ll walk through three distinct phases to get you from “this kind of works” to “this feels right.”
Stage One:
Aspire
This stage is where we get honest, and dream big. Do you want a particular lifestyle, income level, or respected reputation—or perhaps all three?
We look at where you are, where you want to go, and what’s stopping the bit in-between. Here, we push aside the "shoulds" and "coulds," allowing you to embrace "this is what I want" for life-changing results.
In this stage, you'll:
Gain crystal-clear clarity on your vision and goals
(not the ones you’ve inherited or been told you should want)Understand why your vision matters to you
(and what gets you out of bed on the hard days, not just the ones for the Instagram reel)Build confidence in your abilities
(and learn to trust your instincts over everyone else’s playbook)Develop a clear path forward
(one that feels spacious, sustainable, and unmistakably you)
Stage Two:
Arrange
This stage is like a business renovation. Together we’ll look at your business model, and strip away the things that don’t serve you (like services you don’t like, offers you don’t want to sell, and clients you don’t want to work with) and brainstorm, integrate and incorporate everything you do.
During this stage you’ll
Gain clarity on your brand’s identity and purpose
(so your message matches your mission)Deeply understand your clients and their needs
(and create offers that speak straight to their soul, not just their wallet)Embrace what makes your business unique
(no more diluting your magic to fit into a box)Align fully with your aspirations and vision
(instead of shrinking to meet someone else’s version of success)Let go of clients, services, or systems that don’t fit anymore
(and make space for what truly does)
Step Three:
Artisan:
In this final stage, we breathe life back into your business, handcrafting a business that looks as good as it feels. Forget trying to shout over the noise, instead be the beacon they flock to. The Business Artisan Approach- my signature approach- focuses on the details that make a lasting impact, building a business that feels like home to your clients- organic, welcoming and real.
During this phase, you’ll:
Have a clear roadmap of the tasks needed
(no more wondering what to do next. You’ll know)Develop an organic, genuine marketing plan
(that feels more like a conversation, less like a funnel)Learn how to craft content and copy your clients love
(and that sounds like you, not a marketing robot)Gain knowledge of how to incorporate the Business Artisan Approach into your business
(so everything you create feels hand-crafted, intentional, and true to you)Feel authentic and your real self, without any pretensions
(finally let go of “performing professionalism”)Be able to approach sales with ease and comfort
(with language that feels like an invitation, not a pitch)
What Coaching Looks Like:
My service is completely and utterly bespoke to you, but highlights include focused 1:1 coaching sessions (90 minutes), unlimited in-between support, and full access to all my tools, frameworks, and brainpower.
My 1:1 Business Coaching starts from £1,200 a month (3-month minimum)
Want to explore if it’s right for you? Book a free call below, No pressure, just a proper conversation to explore what you need and how I can help.
Book your free call
“Life is very short, and we all have dreams there to guide us to a fulfilled life, full of doing the things we love and bring joy. The key is to be brave and bold enough to embrace them.”
-Becky Benfield-Humberstone
Try my coaching
A complimentary 60-minute session. No pressure, no pitch.
Nothing gets results faster than 1:1 private business coaching. It's a space where we can work together to uncover your unique vision for your business and develop an action plan to make it possible.
Want to try a sample? It's my gift to you. 60 minutes of 1:1 business coaching and uninterrupted focus on your business. No awkward sales pitch. No commitment required. Just 60 minutes of focused support on your business bottlenecks, vision, and next right steps.
Ask for advice, get answers, or simply find the clarity you need to take the next step. You’ll leave with
✔ Honest insight into what’s holding you back
✔ One clear next move forward
✔ A sense of whether this is the right support for you
Whatever you need to switch up gears and move your business forward, we'll find it together on this call.
“Our museum has contracted Becky to undertake work for us on a number of occasions and we are always delighted with the results! With Becky’s help, we refreshed our website and social media channels and the vastly increased engagement has resulted in increased visits and interest. We could not have set the ball rolling on our plans to become a truly sustainable museum without Becky’s help. We would highly recommend Becky and hope to work with her again in future.”
— The Farmland Museum and Denny Abbey
