Confessions of an Entrepreneur
Why Trees Have the Best Business Wisdom for Winter
5 emails in 24 hours, all selling transformation. January's noise makes it harder to hear what you actually need. Watching bare oak trees reminded me…they're not asking anyone what to do. They're responding to internal conditions. Your intuition already knows. Winter is for listening, not consuming more advice.
The 18-Hour Days I Don't Miss (And What They Taught Me)
I used to work 18-hour days in my warehouse, fuelled by coffee and a bigger vision. Those days taught me that hard work pays off when pointed toward something real, but also that the cage serving you in one season might suffocate you in another. December is teaching me the wisdom of slowing down.
How to Rebuild Self-Trust When You've Lost It (and Why Your Original Idea Was Probably Right)
Gathering endless options but taking no action? Second-guessing every decision? Outsourcing your thinking because you've stopped trusting your own judgment. You're not indecisive. You're not broken. You've just lost self-trust along the way. It happens to the most successful founders. But self-trust can be rebuilt. Here's how I did it (and how you can too)…
If Nothing Changes, Where Will You Be in Three Years?
I recently worked with a founder juggling a part-time job and freelance work while aiming to go full-time in three years. She was exhausted, trying to do everything at once. When I asked her: “If nothing changes, where will you be in three years?” the reality hit hard.
From Acorns to Oaks: How to Build a Lasting Business Legacy in 2026
What if you built a business you actually loved?
Crafting a Business With Soul
I’m a business artisan. I didn’t read about this way in a book, but I created it unknowingly, and lived it, with my very first business: Utterly Horses.
The Summer I Said Yes to Rest
For the first time in my working life, I took two whole weeks off.
No Zoom calls. No client deadlines. No squeezing in emails while my daughter wasn’t looking.
Reclaiming the Dream: When Your Vision Gets Lost in the Doing
Dreams are like shadows. Everyone has at least dream tucked inside their heart, one that often stays there for years waiting to breathe life in the outside world.
Why I Stopped Following Business Advice That Didn’t Feel Right
I used to be obsessed with business advice. At 16 I was reading business books at bedtime, pages written during the dotcom bubble, laced with hustle, scale, and "think big" energy.
Finding My Way Back to Creativity (Without Monetising It)
You never realise how creativity fuels everything you do until you feel utterly disconnected from what you do.
The Day I Walked Away From Retainers That Paid the Bills
When I made one of the biggest decisions of my life, there was no grand announcement or dramatic Instagram post. It was just the quiet click of “send” on an email and the whoosh that followed.
Building a Business Without the Hustle Hangover
The antidote to the rushing, the forcing, the spreadsheets and targets and to-do lists that grow magically overnight like mushrooms.
Why crafting the business you really want is the most powerful thing you can do.
There’s a story we’ve all been told, in that your work and your life are two separate things. It’s totally wrong…
What Burnout Taught Me About Boundaries and Belonging
A raw reflection on pushing too hard, people-pleasing, and what I changed after the crash.
Success Doesn’t Mean Fulfilment: How to Spot the Difference
People Don’t Buy a Service. They Buy a Solution.
3 Things to Stop Doing If You Want the Business You Really Want
Making Big Decisions and Tough Choices
You find yourself at junction where there are multiple routes that you can take. Do you go left, or do you go right? Which way do you go? Big decisions like these, can feel terrifying.
What to Do If You’ve Started the Wrong Business
What happens when you wake up one day and it feels like you took a wrong turn somewhere, and now you’re stuck on a merry-go-round of work, in a business that doesn’t feel like yours?

