Gathering endless options but taking no action? Second-guessing every decision? Outsourcing your thinking because you've stopped trusting your own judgment. You're not indecisive. You're not broken. You've just lost self-trust along the way. It happens to the most successful founders. But self-trust can be rebuilt. Here's how I did it (and how you can too)…

I recently worked with a founder juggling a part-time job and freelance work while aiming to go full-time in three years. She was exhausted, trying to do everything at once. When I asked her: “If nothing changes, where will you be in three years?” the reality hit hard.

I’m a business artisan. I didn’t read about this way in a book, but I created it unknowingly, and lived it, with my very first business: Utterly Horses.

For the first time in my working life, I took two whole weeks off.
No Zoom calls. No client deadlines. No squeezing in emails while my daughter wasn’t looking.

Dreams are like shadows. Everyone has at least dream tucked inside their heart, one that often stays there for years waiting to breathe life in the outside world.

I used to be obsessed with business advice. At 16 I was reading business books at bedtime, pages written during the dotcom bubble, laced with hustle, scale, and "think big" energy.

You never realise how creativity fuels everything you do until you feel utterly disconnected from what you do.

When I made one of the biggest decisions of my life, there was no grand announcement or dramatic Instagram post. It was just the quiet click of “send” on an email and the whoosh that followed.

The antidote to the rushing, the forcing, the spreadsheets and targets and to-do lists that grow magically overnight like mushrooms.

There’s a story we’ve all been told, in that your work and your life are two separate things. It’s totally wrong…

A raw reflection on pushing too hard, people-pleasing, and what I changed after the crash.