Making Big Decisions and Tough Choices

20 May

Going After Your Big Business Dreams

There’s a moment in every entrepreneur’s journey when things get uncomfortably quiet.

It’s just you, alone, with a decision that could change everything.

It might come after a late-night brainstorming session, or in the middle of yet another Zoom meeting that leaves you drained. Maybe it hits you while folding that pile of washing or walking the dog.

It’s that quiet whisper that says: “This isn’t it. There’s something more I want to be doing.”

And that moment, soft as it is, becomes a crossroad.

Which brings with it a whole new set of dilemmas. It’s when

- You realise that the business you’ve built no longer fits you, or the vision you have for your life.
- The idea that’s been simmering in the background for months (or even years) suddenly won’t let you ignore it any longer. It demands to be heard.
- You feel it in your gut, the knowing that staying where you are feels just as risky as making a change.

You find yourself at junction where there are multiple routes that you can take. Do you go left, or do you go right? Which way do you go?

Big decisions like these, can feel terrifying.

The Dialogue of Doubt

No matter how successful you look on paper, no-one is immune to the fear-inducing voice when it’s time to pivot or change things up.

That voice whispers into your ear with so much logic:

“What if I get it wrong?”
“What if people don’t understand?”
“What if I fail?”
And maybe the scariest one of all: “What if I’m not cut out for this dream?”

Especially we’re taught that playing it safe is the responsible choice.

Stick with what works. Don’t rock the boat. Stay in your lane.

But for solopreneurs and entrepreneurs, “safe” can quickly become “stagnant.”

You’re not just running a business, you are the business. And when your work doesn’t reflect your deeper values or desires, that misalignment slowly eats away at your energy, your creativity, and your confidence.

Safe becomes comfortable, but also creates a cage that can feel impossible to escape

You might keep showing up by posting on social media, answering client emails, and checking all the boxes, but underneath, something feels off. Resentment creeps in. Burnout follows. It;s not because you’re not trying hard enough but because you’re trying to thrive in a space you’ve already outgrown.

**What Choosing the Brave Option Really Looks Like**

I recently spoke to an entrepreneur who had built a solid, profitable done-for-you service business. From the outside, everything looked like a win. But behind the scenes, she was exhausted — creatively, emotionally, and mentally.

She’d been dreaming about transitioning into coaching, wanting more freedom, flexibility, and deeper impact. But she kept shelving the dream with reasons that sounded practical:

“Now’s not the time.”
“I don’t want to confuse my audience.”
“What if nobody hires me in this new role?”

But as we chatted the options through, we uncovered what was really holding her back: a fear of giving herself permission.

She didn’t need a new certification. She didn’t need a total rebrand overnight. What she needed was the courage to trust herself, and the space to take one small step at a time.

She started by quietly testing coaching offers with existing clients. She rewrote parts of her website. She shared more of her “why” online. And before long, something shifted:

More clarity, more confidence and more joy

Not because she made a massive leap, but because she finally allowed herself to move and step into what she really wanted to do.

Coaching is a Bridge (not a push)

Business Coaching can help bridge the gap between where you are now, and where you’d like to be. It’s not about telling you what to do or forcing you to move faster. It’s about giving you the space to slow down, hear yourself clearly, and build a bridge to the next version of your business — one step at a time.

Business Coaching supports big decisions by offering:

A non-judgmental space to talk it all out (especially the parts that feel too messy or “unreasonable” to say out loud)
Strategic guidance grounded in your goals — not someone else’s success formula
Mindset support to work through imposter syndrome, fear of failure, and the pressure to have it all figured out

It’s not about fixing you. It’s about helping you trust yourself and making sure you don’t have to walk that uncertain path alone.

Your Dream Is Worth the Risk

If you’ve been carrying a big business dream or lingering “what if,” I’d like to give you a little nudge, and reminder you that:

You don’t have to leap today.
You don’t need to have every answer.
You just have to get curious and start asking: “What would it look like to begin?”

That’s how every bold decision starts, not with certainty, but with a willingness to wonder.

And if you’re standing at that quiet crossroads, unsure at which path to take know that the path that takes you towards what you really want is always worth exploring.

Your dreams aren’t too big. Your timing isn’t too late, and you don’t have to be alone navigating the hard choices that come with growth.

I’m here to help if you want to explore the crossroads. It’s my gift to you. 60 minutes of uninterrupted focus on your business and 1:1 business coaching. Ask for advice, get answers, or find the clarity you need to take the next step.

Whatever you need to switch up gears or get answers, we’ll find it together on this call. Book your complimentary call today.