Confessions of an Entrepreneur
Something is following you.
Dreams aren't fluffy or whimsical- they're our deepest desires and big visions for what we want to do in life. But why do they matter? Dive into today’s article that explores why our dreams and so persistence and what they’re trying to tell us…
Sixth Sense Branding
Imagine a brand that's instantly recognisable through a particular sense, whether it’s taste or touch, sight or smell.
Brands are experienced through various sensory touchpoints, each contributing to how customers perceive and connect with them. But how do you make that a reality?
The power of a biscuit
Demonstrating what's important to your brand through actions and experiences, rather than just stating them, helps customers to connect with your brand on a deeper level. Something has simple as a biscuit, can be a very powerful- and delicious- thing indeed.
Behind the Scenes of a brand shoot
Pictures are an essential part to curating and crafting a brand that stands out above the noise and are memorable, distinctive and inspiring.
Your brand, your rules.
What you can create within that brand is truly mind-blowing- and not even from what the brand actually does. I mean from how it delivers it.
For example, my favourite area of a brand where you can go WILD is brand touchpoints. And what do I mean by those?
When doing it all, means doing nothing.
As business owners, we have the freedom to choose what we incorporate into our businesses and how we operate them, but it’s very easy to feel like you need to do everything to get ahead. What’s the answer?
Done is better than perfect, but not when it’s off-brand
You’ll have heard the phrase “done is better than perfect” and probably agree with it. But it can come at a cost. The line between getting it done and getting it right is a fine one. Launching a brand with just a logo, for example.
The battle for time
I was at a Networking event recently, chatting to attendees about their businesses and the topic of branding, and during conversation after conversation, an old friend that we all know popped up: the most common enemy of all entrepreneurs. Time.
The Small Awards 2024
Daisy and Me attended the The Small Awards on Thursday, celebrating and showcasing small businesses. Discover our little adventure…
The Artisan Touch to an ancient artform
When we think of branding, we often associate it with brands founded within the last century or so. However, the origins of this original art form stretch much further back.
Branding is all around you
Everything is branded. Everything you own, wear, use or see has a brand connected to it. Just think about that for a moment. 🤔 In a world that has so many brands on show on a daily basis, why is it important to create a brand that matters?
Crafting a brand, the artisan way.
Can a brand ever be artisan? There are "artisan brands", as in brands that sell artisan goods, but what about a brand crafted "the artisan way" by a Brand Artisan?
I'm here to prompt that question, to invite you to consider it from a different point of view. In simple terms, to pose the question, why not?
The season of renewal- and leaping
Spring is the season of rebirth, renewal, and regeneration, and in the spirit of this life-giving time, I’ve ripped up my playbook and written a fresh new one with unexpected consequences. Sometimes, you do have to leap and trust.
A Marmite New Year
This time of the year is tough. The urge to hibernate and take everything slower until the sun reappears is primeval.