Stop Putting Your Dreams Last:
A Business Lesson I Had to Learn the Hard Way
There was a time, not too long ago, when my dream project lived quietly in a notebook.
I told myself I was too busy—client meetings, endless emails, urgent to-do lists. Always something more "important" than my own ideas.
One afternoon, while juggling back-to-back client work, I found myself on a call with a fellow business owner, who I’m going to call Sarah for confidentially. She ran a successful design agency and had built a solid reputation. Yet, during a casual coffee chat, she admitted something that caught me off guard:
"I’ve been putting off launching my own product line for years," she said. "I keep telling myself I’ll get to it when things calm down. But they never do."
That hit me hard.
It was like she was holding up a mirror.
Sarah's dream had gathered dust not because she lacked talent or ideas, but because she kept placing herself at the bottom of her own list. She poured her energy into client work—helping others build their dreams—while her own vision faded further into the background.
The problem and stark reality is that if you don't prioritize your dreams now, when will you?
Time is slippery. Projects lose their spark when left too long.
That course you want to launch, that book you want to write, that new product you daydream about—they don’t keep their fire forever.
I realised then that waiting for the “perfect” time was just a way of staying stuck.
Life wouldn’t hand me a golden window of opportunity. I had to make one.
So, I carved out one hour a day—just one—for my dream project. No negotiations, no pushing it down the list. Within months, what had once felt impossible started to take shape. New energy flowed into my business, clients respected my boundaries more, and most importantly, I started respecting my own vision.
The guilt? It faded too.
When you work on what lights you up it makes every other part of your business stronger and more aligned.
It’s exactly the reminder I needed—and maybe you do too:
Your dream is not an afterthought. It’s the foundation of the future you’re building.
It deserves your time. Your attention. Your belief.
So today, carve out a piece of your schedule—no matter how small—and start.
Your future self will thank you. And you’ll wonder why you ever waited so long.
