How to Find Your Niche: 3 Questions Every Founder Should Ask
Are you trying to do it all in your business: be everywhere, appeal to everyone, and somehow keep all your plates spinning? It’s exhausting, and it’s not necessary. In this episode of The Quietly Disruptive Business Podcast, I’m sharing a lesson I learned early in my entrepreneurial journey that changed the way I approach business forever: sometimes, being a “big fish in a little pond” is the fastest way to stand out, thrive, and make an impact.
I reflect on my first business, Utterly Horses, and how niching, or even a “niche niche”, allowed us to attract the right clients, create deep connections, and build a thriving business. This isn’t just about choosing an industry or target audience, and it’s definitely not about limiting your opportunities.
In this episode, I walk you through three powerful prompts to help you:
• Identify your ideal clients: the people you love to work with and who energize you
• Discover your unique perspective: the way you see the world that makes you stand out
• Pinpoint the problem you’re best equipped to solve: so you can make the biggest impact
You’ll learn why niching isn’t limiting, but liberating, and how carving out a small, specific “pond” can lead to bigger results and more satisfaction than trying to appeal to everyone
The Key Takeaway:
You don’t have to be everywhere to succeed. You just need to be exactly where you’re meant to be.
Listen to the full episode here or hit play on the player below:
